AI Avatars do sales
For Ride.nl we developed a solution where AI does the heavy lifting, allowing the team of lawyers to focus on what really matters: the connection with their clients.
Employees as AI avatars: always available!
We have digitised the employees of Ride.nl as AI avatars.
A AI avatar is a digital version of a real person, created from a single video recording. Using this recording, the avatar can then deliver any desired message simply by entering new text (automated). The movements, facial expressions, and voice remain completely natural, making it feel as if the employee is standing in front of the camera.
The major advantage? Speed and scalability. You don’t need to repeatedly schedule studio sessions or recordings; one recording is enough. From that point, you can create new, fully personalised videos within minutes.
For marketing and sales, this means you can communicate always up-to-date and relevant messages without compromising personal contact. You address customers directly while saving hours of production time — the perfect balance between high-tech and the 'human touch'.
Smart Automation
In addition, we built a 'smart automation' that allows Ride to set up mini-campaigns in just a few clicks. For this, they have access to a web interface that helps employees quickly send out a mailing or mini-campaign. The process is simple:
- Import a lead list.
- Select an email template.
- Choose an Avatar (employee).
- Click send.
The application automatically links a personalised (AI) video, email, and landing page to each recipient, including personal greetings and content. This way, any employee can launch a relevant, tailor-made campaign or conduct outreach within minutes. Watch the video below to see how this 'Smart Automation' works.
The result
- Personalised campaigns that feel as if they were created one-on-one.
- Time savings. AI avatars handle sales while employees continue their work.
- Cost-effective. No need to create new videos each time, just enter a new prompt.
Ride.nl can now be personal at scale, which is invaluable in sales. The AI avatars are now multi-functional, ensuring that Ride can always offer a personal experience. Whether it’s personal videos, a personalised message, or a chatbot answering customer questions on screen, they can now even generate videos on any topic for use on LinkedIn!
