There’s a campaign in your archives that’s worth more than you think.

You’ve invested in high-quality images, videos and copy that really hit the mark. And then they ended up in a folder on a server. We’ll dig them out and breathe new life into them. Powered by AI. Guided by your brand story.

What are the options?

AI does more than just edit images these days. Here’s an overview of what’s possible with your existing material.

Reusing images and video
Existing photo shoots and adverts are given a new context, style or setting, without the need for new footage. Your original quality remains intact.

Regenerating voice-overs
No more studio recordings needed. Voice-overs are generated or replaced using AI in any language, tone and style that suits your brand.

Adapting to a different country or culture
A campaign that works in Belgium doesn’t automatically work in Germany or Spain. We adapt actors, lip-syncing, voice-overs and cultural context, without travel costs or expensive shoots abroad.

Image rights have expired, but the campaign is still running
The actor can no longer appear on screen. The campaign itself is still strong. We replace the face and voice with AI, so your investment isn’t wasted.

New target audience, existing material
Gen Z responds differently to your original target audience. We adapt the setting, style and characters, without reshoots.

Dozens of social videos from a single main commercial
Your social media team constantly needs new material. We convert your existing commercial into platform-specific formats for TikTok, Instagram and YouTube.

What we offer

No lengthy processes. No surprises. Four steps, three weeks.

Quick audit
Together, we analyse your existing campaign material: photos, videos, voice-overs and old assets. You decide which elements we reuse. We take image rights into account right from the start.
New campaign theme
Based on your briefing, we develop a fresh theme that aligns with your brand identity and new objectives.
Production with AI
We reuse your material and use AI to transform it into new, platform-ready content – hybrid where necessary, fully AI-generated where possible.
Delivery
You’ll receive a complete campaign package that you can start using straight away. No further action required.

The proof is in our own archives

We tried it out on ourselves first. We breathed new life into our own campaign material using AI. See the result in the video at the top of this page. We used both older and more recent campaigns.

We added a monster to the Eurogarant commercial. We added a bird to the Amplooi commercial. We swapped the main character in the Traxio campaign. And the main character in the KW1C video was given a co-star. Just a few examples of what’s possible. And oh yes… the voice-over is AI too.

There are hundreds of AI tools, each with its own strengths and limitations. Ultimately, it’s all about high-quality and predictable results. Our learning curve is the investment from which you reap the benefits.

Not fully AI-driven? we opt for a hybrid approach

That said, we are also realistic. A fully AI-driven process does sometimes have its limitations. In such cases, we adopt a hybrid approach: existing material is cleverly combined with AI-generated content and, where necessary, supplemented with a compact asset shoot (a small-scale photo shoot of elements such as a background, location or person).

Try it now with your own material

This way, you’ll know what’s possible for next year’s campaign. We’ll start with a visual audit of your archive. No major investment required, but immediate insight into the value of your material.

What do you get?
Everything you need to go live at a fraction of a standard campaign budget.

20 social media posts, ready for all channels
2 video's / commercials
1 copy platform: your brand message in words
1 image set: a number of key images and derivatives that serve as the visual foundation for the campaign

‘The most expensive content is the content you’ve already paid for and never use again.’