We bring creativity and technology together to help your organisation move forward. Whether it’s about telling a powerful story, designing a memorable visual identity, or developing campaigns and user experiences that truly make an impact, we ensure your message stands out and resonates with your audience.

At the same time, we use advanced technology to accelerate and optimise processes. Our AI agents, smart applications, and data solutions are fully aligned with your infrastructure and workflows, enabling your organisation to work more efficiently and achieve better results.

We believe technology becomes truly powerful when combined with creative solutions. That’s why we deliver tailor-made services that help your organisation grow.

Campaign Concept: In no time to market

Implementation time: 3 weeks

Turn your ideas into action with a campaign concept that blends creativity with commercial impact. Know exactly what message, channels, and content to use and how to measure success. Essentially, it’s your creative marketing roadmap!

  • Product introduction
  • conversion campaign
  • Branding

When should you develop a campaign concept?

  • When you want to launch a new product or service
  • When you want to strengthen your brand
  • When you want to reach a specific (new) target audience
  • When promoting an event or campaign
  • During rebranding or building your organisation’s image
  • When you want to use storytelling to make your brand more appealing
  • When you are looking for new employees
  • When you want to change your company culture
  • When sales results are underperforming
  • When you want to experiment with a new approach
  • When you want to re-activate part of your customer base
  • When you want to generate press coverage for your brand

What’s included in a campaign concept?

  • Developed in co-creation with stakeholders and decision-makers
  • Typically 2 half-day sessions
  • Making objectives SMART and setting KPIs
  • Data objectives, tracking, and data integration
  • Defining audience segments
  • Interviewing the target audience for insights
  • Creative copy: your promise, offer, and call-to-action
  • Developing a unique format that stands out
  • Multiple concept directions that are first reviewed/validated
  • Channel and media mix
  • Content plan
  • Timing and media planning

Recruitment Campaign: find new talent

Implementation time: 3 weeks

The talent pool is competitive, and finding the right people is becoming increasingly challenging. With a smart recruitment campaign, you can attract new employees, volunteers, or members while also keeping your current team engaged. New generations, such as Generation Z and Millennials, view recruitment campaigns differently than previous generations. They value authenticity, purpose, and a personal approach. This calls for a fresh strategy when developing an effective recruitment campaign.

  • employer branding
  • vacatures

When should you develop a recruitment campaign?

  • To fill vacancies
  • When it’s difficult to find qualified candidates
  • To reach a specific target audience or skill set
  • To strengthen your employer brand
  • Retaining your current workforce
  • Engaging your employees’ networks and encouraging referrals
  • To build a talent pool, even if you don’t currently have vacancies

What’s included in a recruitment campaign?

  • Developing the concept together in co-creation
  • Analysis of current data and determining cost-per-hire
  • Defining the employer brand / employer branding
  • Audience segmentation / generations
  • Creative concept & messaging
  • Multiple concept directions, first reviewed and validated with the target audience
  • Channel strategy (job boards, social media, etc.)
  • Architecture analysis (CRM or ATS)
  • Advice on tracking & results dashboard

Developing a Serious Game

Implementation time: 4 weeks

A serious game allows you to raise awareness among your target audience in a playful way. It’s a powerful tool for driving behavioural change and achieving specific goals beyond mere entertainment—such as learning, training, motivating, or creating awareness. Serious games are increasingly being used across various sectors to enhance the effectiveness of traditional approaches, as they provide an interactive and engaging learning experience. And with the help of AI, even more is often possible!

  • Gedragsverandering
  • Simulatie

When should you develop a Serious Game?

  • When you want to transfer knowledge or skills
  • When you want to stimulate behavioural change
  • When improving teamwork and collaboration
  • When you decide to increase engagement
  • When creating awareness about a social issue
  • When you want to create a safe space for mistakes
  • When you want to learn through simulation
  • When you want to invest in long-term learning

How do we create a Serious Game together?

  • We start with an inventory and intake meeting
  • We define the goal and target audience to determine whether a serious game can help achieve the objective
  • If so, we begin developing a creative concept
  • Within this, we establish the game mechanics
  • We design an engaging format with a storyline and game elements
  • We deliver a fully developed concept with multiple implementation options for every budget
  • Examples range from a digital application to a card game

Our guarantees

All our services come with the following standard guarantees:

  • Immediate scheduling
    We start your project right away. No waiting times in our planning.

  • It’s only done when it’s done
    We keep going until the result fully meets your expectations.

  • Pragmatic approach
    No thick reports, documents, or recommendations. We deliver solutions you can work with straight away.

  • Human contact
    No tickets or service requests. We pick up the phone when you call and answer your emails directly.

  • Plain language
    We speak in simple, clear terms so you know exactly what we mean. No marketing jargon.

  • Results-driven
    Our campaigns focus on achieving real results. We create effective campaigns without aiming for industry awards or recognition.
Need to know more? Get in touch.

Tino Dekkers
Strategy director

+32 3 226 34 49
+31 6233 73 663

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