Implementation time: 3 weeks
Turn your ideas into action with a campaign concept that blends creativity with commercial impact. Know exactly what message, channels, and content to use and how to measure success. Essentially, it’s your creative marketing roadmap!
- Product introduction
- conversion campaign
- Branding
When should you develop a campaign concept?
- When you want to launch a new product or service
- When you want to strengthen your brand
- When you want to reach a specific (new) target audience
- When promoting an event or campaign
- During rebranding or building your organisation’s image
- When you want to use storytelling to make your brand more appealing
- When you are looking for new employees
- When you want to change your company culture
- When sales results are underperforming
- When you want to experiment with a new approach
- When you want to re-activate part of your customer base
- When you want to generate press coverage for your brand
What’s included in a campaign concept?
- Developed in co-creation with stakeholders and decision-makers
- Typically 2 half-day sessions
- Making objectives SMART and setting KPIs
- Data objectives, tracking, and data integration
- Defining audience segments
- Interviewing the target audience for insights
- Creative copy: your promise, offer, and call-to-action
- Developing a unique format that stands out
- Multiple concept directions that are first reviewed/validated
- Channel and media mix
- Content plan
- Timing and media planning