Implementation time: 3 weeks
The talent pool is competitive, and finding the right people is becoming increasingly challenging. With a smart recruitment campaign, you can attract new employees, volunteers, or members while also keeping your current team engaged. New generations, such as Generation Z and Millennials, view recruitment campaigns differently than previous generations. They value authenticity, purpose, and a personal approach. This calls for a fresh strategy when developing an effective recruitment campaign.
- employer branding
- vacatures
When should you develop a recruitment campaign?
- To fill vacancies
- When it’s difficult to find qualified candidates
- To reach a specific target audience or skill set
- To strengthen your employer brand
- Retaining your current workforce
- Engaging your employees’ networks and encouraging referrals
- To build a talent pool, even if you don’t currently have vacancies
What’s included in a recruitment campaign?
- Developing the concept together in co-creation
- Analysis of current data and determining cost-per-hire
- Defining the employer brand / employer branding
- Audience segmentation / generations
- Creative concept & messaging
- Multiple concept directions, first reviewed and validated with the target audience
- Channel strategy (job boards, social media, etc.)
- Architecture analysis (CRM or ATS)
- Advice on tracking & results dashboard