Ai caramba

That's quite tricky 🫣

As a marketer, all you hear about is ‘Artificial Intellgence’, but do you know what exactly you can do with it? Is it just a nice buzzword, a trendy trend or is it more than that? It is quite difficult to keep up with the latest developments. You also really need to know more about data, technology and prompting. And the learning curve is quite steep. 

Not to worry, at Nine O'Clock Somewhere we are constantly experimenting with this new technology. That way, we know exactly what works and what really doesn't. Because some stories are so strong that they can't be true, and we notice this in practice. But once you know the possibilities and limitations, you do know exactly how to create value with it!

Ma(i)rketing mix

But how will you use AI in day-to-day business? Well directly in your marketing mix such as in your newsletter, on a landing page, to create content or to answer questions directly from your customers, visitors and donors.

AI can analyse huge amounts of data and provide insights that allow you to create personalised marketing campaigns or interactions. This means you can offer specific content tailored to individual customers' preferences and behaviour, leading to higher engagement and conversion. But where do you start?

‘AI is not a magic word, but a practical tool for far-reaching personalisation and new forms of service’

Test our private AI Bot on road safety 🦺

Conversational AI, or in conversation. As with chatbots and virtual assistants, you can provide 24/7 customer service. These AI solutions can answer frequently asked questions, solve problems and even handle complex customer interactions, improving the customer experience and increasing loyalty. This can be done with just text you type, but also with a real person in a video asking and answering your questions.

We can tell you a lot about the possibilities, but we prefer to let you experience how this works for yourself. As an example, we have created a Private AI about traffic safety. Private because the content is owned and managed by one organisation. This is a substantial difference because, for example, a ChatGPT pulls content from all kinds of sources and you therefore have no influence on correctness or possible copyright infringements. With Private AI, you ‘feed’ the bot with your own sources and documents.

Private AI to engage in conversation about 💬

An AI bot has many applications. Too many to mention. Still, we want to inspire you with some initial ideas:

• Helping children find a nice book in the library
• Answering patients' questions in a hospital
• Offering museum visitors background information about a painting or artist
• Helping webshop visitors find the right product based on personal preferences
• Helping elderly in a hospice to recall old songs or events
• Helping employees with their onboarding by quickly retrieving templates or process descriptions
• Get children in the classroom curious about in-depth teaching on a topic such as the Romans, for example
• At a service desk in a shop (or on the phone); ask your question and get an immediate answer
• Helping festival visitors put together their personalised festival programme
• Letting shareholders or residents ask a company questions about its vision on certain topics

User input provides a huge amount of relevant data for your marketing actions and further personalisation.

Video personalisation with AI 📺

When communicating with many customers, it is almost impossible to do so in a personal and human way. Until now. You can use personalisation in video in your marketing strategy. You record one video and personalise it with variables of your choice (name, company name, offer, time of day, etc). AI provides the lip-sync.

The nice thing about a personalised video is that you communicate in a human way. Which also shows many times higher conversions. It also ensures that for a first contact, your sales team does not have to visit everyone or schedule a video call. In our experience, if you do this in a creative and sympathetic way, you can break the ice immediately.

Prompt Engineering: AI Roast Bot 🔥

To celebrate our 25th anniversary, we created an AI Roast Bot. Our developers influence the ‘prompts’ we send to an AI model, allowing the AI Roast Bot to generate sharp, funny, and perfectly tailored roasts that are all about us.

Prompt engineering is the process of designing and refining input prompts to optimize the performance of language models, like ChatGPT, for generating specific and accurate output. These models respond based on the instructions they receive in the prompt, so careful Prompt Engineering can control the quality, relevance, and structure of the response.

This way, you can also use AI in an ideal way for your business or processes. Here are a few examples:

Customer Service & Support 
An e-commerce chatbot can use optimized prompts to explain return procedures, check order statuses, and make recommendations based on previous purchases. For instance, KLM uses AI-based chatbots to assist customers with flight queries, bookings, and baggage information. By designing smart prompts, the AI can quickly provide answers to common questions and more accurately resolve customer issues. This speeds up customer request handling and reduces the costs of live customer support.

Product Recommendations
Amazon uses AI to provide personalized product recommendations based on customers’ purchase history and search behavior. With well-designed prompts, the AI is guided to recommend relevant products, enhancing customer experience and boosting sales. This is an example of how AI can turn customer data into useful insights for personalized marketing.

Recruitment & Selection
Unilever uses AI to screen applicants. By optimizing prompts, the AI can analyze CVs and select the right candidates based on certain keywords, experience, and skills. This accelerates the recruitment process and allows for a quick assessment of large numbers of candidates, giving HR managers more time for personal interviews.

Inventory Management & Supply Chain
Walmart uses AI to optimize inventory management. By providing AI with prompts about sales data, seasonal trends, and logistics factors, the system can predict product demand and adjust supply levels. This helps prevent shortages, reduce overstock, and make the supply chain more efficient.

What did we do with the Roast Bot?
We designed the prompts so that the AI always knows the tone and style we expect: a little sharp, never mean, and always with a wink 😉. Depending on who or what is being roasted, we adjust the prompts so that the bot can tailor its roasts to specific people or situations. By constantly testing outputs and refining the prompts, we continuously improve the bot's responses. This ensures it doesn’t keep making jokes about time, 9 o’clock, and parking spots. The result? An AI Bot that delivers hilarious roasts to your friends without crossing the line.

Feel free to try it out yourself at roast.nineoclocksomewhe.re

That's all fine but now what?

We now know that there are hundreds of tools and techniques on the market to apply AI. But where do you start? How do you integrate it with your CRM or internal systems? What works well for one organisation may be unworkable for another.

We would love to help you in this quest and all questions on this are welcome. We understand if it is still all abracadabra for you. Give us a call or send us a Whatsapp message to get access to our AI chatbot.