When communicating with many customers, it is almost impossible to do so in a personal and human way. Until now. You can use personalisation in video in your marketing strategy. You record one video and personalise it with variables of your choice (name, company name, offer, time of day, etc). AI provides the lip-sync.
The nice thing about a personalised video is that you communicate in a human way. Which also shows many times higher conversions. It also ensures that for a first contact, your sales team does not have to visit everyone or schedule a video call. In our experience, if you do this in a creative and sympathetic way, you can instantly break the ice.
You can create your video yourself or we can help you create a script idea or a video recording.
When you send a personalised video mail, we can also redirect each recipient to a landing page that dynamically adapts. So there you will see your own first name. Or the product you bought recently. We then dynamically adapt the landing page to the individual user. To make the funnel completely personalised.
And oh yes... we then also make every step in that funnel measurable. So that you can start doing your follow-up using this data. We use our campaign tracking dashboard ‘The Marketing Machine’ for this.
Want to see more of our AI applications? Like our AI bot? Have a look here... AI Caramba!Â