Every page is a homepage
Due to social links and traffic through search engines, homepages are dead. So make sure all your other pages act like one to grab your user's attention. A clear focus on navigation and structure is key, not to lose your audience when they click on a social link or land on your website.
- Organize a clean page flow: Why, what, when, how answers almost all questions
- Use Call-to-Actions
- Use related content
- Out of sight is out of mind, so don't forget about the 'fold' of your page